Superloop signs with Football Australia to support grass roots sport & enable live broadcasts

In even better news, we’ve also been appointed by Football Australia (FA) to deploy connectivity infrastructure at key FA and Member Federation stadiums across the country.

This will enable Football Australia to begin using AI camera technology to livestream community matches.

It’s an incredible project that will genuinely help grass roots clubs and their players share their passion with loved ones no matter where they are - truly leveraging the power of the internet and innovating how community sport is enjoyed.

Grass roots sport in Australia connects people. It brings together fans and players from every corner of the nation, united by a shared passion, said Superloop CMO, Ben Colman.

The Australia Cup will see more than 750 community teams get the opportunity to showcase their skills and take on some of the bigger guys. That attitude – self belief, the doing what you love, the shaking up the way the game is played - nothing feels more Superloop than that. We’re so proud to be able to partner with Football Australia to support these players and their families, and to do our bit to share their feats widely.

On the connectivity partnership, Superloop Group Executive, Daisey Stampfer, Business & Wholesale added:

Refreshing the internet isn’t just a tagline for us at Superloop. It’s absolutely how we approach every conversation with every potential partner.

“We want to find new ways to enable, to connect, to amplify, and to bring to life the vision our partners have. And that’s what we’re doing in this connectivity partnership with Football Australia. We’re excited to be playing a role in supporting the broadcast of grass roots football and unlocking opportunities for future innovation via our high-performance network. I can’t wait to see these stadiums come online as we roll out the infrastructure,” she said. “And I can’t wait to see those community clubs give it a red hot go in the Australia Cup.”

We look forward to working with the team at Football Australia and getting out into the community to help activate stadiums, connect players and their families, and amplify grass roots football.